your brand archetype is the...


Oooh you’re just like me!

The Everyman Brand Archetype embodies relatability, inclusivity, and down-to-earth values. Brands that align with this archetype aim to connect with the everyday experiences of their audience, emphasizing authenticity and empathy. They position themselves as trustworthy companions on life’s journey, appealing to a broad and diverse audience.

customers experience a warm sense of familiarity. They feel seen, understood, and part of a community. Your brand radiates with relatability, inspiring trust, and a belief that if you can achieve something, they can too.

To make the most of the profound power of your everyman brand archetype you should allow it to shape your actions, decisions, and messaging. By truly understanding and harnessing this archetype, you can create a brand experience that profoundly connects with your audience.

Want to find out how to adopt your archetype? Read on!

everyman archetype

your goals

everyman archetype


everyman archetype

your brand voice

The brand voice of Everyman Archetype brands is approachable, empathetic, and inclusive. It communicates with a tone of understanding and camaraderie, aiming to connect with customers on a personal and relatable level.

customer experience

Customers of Everyman Archetype brands can expect a down-to-earth and inclusive experience that addresses their everyday needs and values. The customer experience is centered around feeling understood, valued, and part of a community of everyday individuals.

examples of everyman brands

want to know more?

I’m Katie – chief geek at Geek Boutique Design – a branding and web design studio based in London.

I work with ambitious small businesses and entrepreneurs in crafting bespoke, beautiful brands that elevate them in their marketplace.

It is an absolute joy working with clients, uncovering their hopes and dreams for their venture, and helping them create a truly unique presence that positions them perfectly to attract their ideal clients. 

Sound good? If you’d like to chat about the potential of your brand set up a discovery call to see if we’re a good fit!