your brand archetype is the...


Well you’re a gorgeous breath of fresh air!

The innocent brand archetype embodies simplicity, purity, and optimism. Brands that align with this archetype evoke a sense of nostalgia, goodness, and sincerity. They aim to create a feeling of safety and evoke positive emotions, positioning themselves as trustworthy and wholesome companions in the consumer’s journey.

Customers feel a warm sense of delight. They are uplifted and filled with a belief that they can overcome any obstacle. Your brand inspires them, instilling a sense of joy and a can-do attitude.

To make the most of the profound power of your Innocent brand archetype you should allow it to shape your actions, decisions, and messaging. By truly understanding and harnessing this archetype, you can create a brand experience that profoundly uplifts and inspires your audience.

Want to find out how to adopt your archetype? Read on!

innocent archetype

your goals

innocent archetype

your strategy

innocent archetype

your brand voice

The brand voice of innocent archetype brands is genuine, optimistic, and sincere. It communicates with simplicity and warmth, aiming to create a sense of trust and evoke positive emotions in the customer.

customer experience

Customers of innocent archetype brands can expect a genuine and sincere experience that promotes simplicity, purity, and optimism. The customer experience is centred around feeling safe, comforted, and uplifted by the brand’s wholesome essence.

examples of innocent brands

want to know more?

I’m Katie – chief geek at Geek Boutique Design – a branding and web design studio based in London.

I work with ambitious small businesses and entrepreneurs in crafting bespoke, beautiful brands that elevate them in their marketplace.

It is an absolute joy working with clients, uncovering their hopes and dreams for their venture, and helping them create a truly unique presence that positions them perfectly to attract their ideal clients. 

Sound good? If you’d like to chat about the potential of your brand set up a discovery call to see if we’re a good fit!