your brand archetype is the...


Well you’re a right old joy to be around!

The Jester Brand Archetype embodies joy, spontaneity, and humor. Brands that align with this archetype are lighthearted, entertaining, and aim to bring laughter and fun into the lives of their customers. They prioritise creating a sense of delight and amusement, becoming a source of levity and positivity in the consumer’s experience.

Customers can’t help but feel a sense of playfulness and excitement. They’re filled with contagious energy, thinking, “I love life!” Your brand has the ability to entertain, amuse, and create moments of pure giddiness.

To make the most of the profound power of your jester brand archetype you should allow it to shape your actions, decisions, and messaging. By truly understanding and harnessing this archetype, you can create a brand experience that engages, amuses, and entertains  your audience.

Want to find out how to adopt your archetype? Read on!

jester archetype

your goals

jester archetype

your strategy

jester archetype

your brand voice

The brand voice of the jester archetype brands is playful, witty, and lighthearted. It communicates with humour and spontaneity, aiming to bring joy and laughter to the customer’s experience.

customer experience

Customers of jester archetype brands can expect a playful and amusing experience that brings laughter and positivity into their lives. The customer experience is centred around feeling entertained, uplifted, and part of a fun-loving community.

examples of jester brands

want to know more?

I’m Katie – chief geek at Geek Boutique Design – a branding and web design studio based in London.

I work with ambitious small businesses and entrepreneurs in crafting bespoke, beautiful brands that elevate them in their marketplace.

It is an absolute joy working with clients, uncovering their hopes and dreams for their venture, and helping them create a truly unique presence that positions them perfectly to attract their ideal clients. 

Sound good? If you’d like to chat about the potential of your brand set up a discovery call to see if we’re a good fit!