22 Stories is copy and content writing with a difference. Wordsmith extraordinaire Hilary Salzman’s mission to get more people telling stories to grow their business.
She’s incredible at helping business’ create their brand stories and uses kick-ass storytelling techniques to help you build stronger relationships and sell more.
Hilary and I have worked on numerous projects together in the past – but this was the first time we actually used each other!!
Her brand and positioning had grown hugely since starting the business but she felt that her visual brand and online presence didn’t match up with both the image she wanted to convey of 22 Stories – and the level of success it had achieved.
She wanted a fun, engaging brand with a strong visual motif. There’s so much of Hilary within her brand – and we wanted the look to convey this too so we explored her own aesthetic (she loves bright colours and a healthy dose of all things retro) We settled on continuous line drawings for her visual hook – giving a sense of the spontaneity and individual touch that her storytelling techniques encourage.
Working with Katie was an absolute dream. I can’t believe how quickly she understood me and what I wanted for my brand and how closely aligned our ideas were. The whole process from getting her initial quote to going live with my new website was super easy and she did a great job of keeping me informed and involved every step of the way. I am so delighted with the end results and I’ve already got two new sales off the back of my launch. Finally I have a brand and website to be proud of, and it’s all down to Katie. I would definitely recommend her to anyone looking to create a strong brand that cuts above the rest.