your brand archetype is the...


Ooooh you know your stuff!

The Sage Brand Archetype embodies wisdom, knowledge, and guidance. Brands that align with this archetype are focused on sharing insights, providing valuable information, and guiding their audience towards understanding and enlightenment. They position themselves as trusted advisors and sources of profound wisdom.

Customers feel a sense of enlightenment. They trust that you are “in the know” and possess the wisdom they seek. Your brand imparts knowledge and understanding, allowing them to navigate complexities with confidence.

To make the most of the profound power of your sage brand archetype you should allow it to shape your actions, decisions, and messaging. By truly understanding and harnessing this archetype, you can create a brand experience that profoundly nurtures and uplifts your audience.

Want to find out how to adopt your archetype? Read on!

sage archetype

your goals

sage archetype

your strategy

sage archetype

your brand voice

The brand voice of Sage Archetype brands is authoritative, insightful, and wise. It communicates with a tone of expertise and guidance, aiming to provide valuable knowledge and inspire intellectual growth in the audience.

customer experience

Customers of Sage Archetype brands can expect an intellectually stimulating and enlightening experience that broadens their understanding and perspective. The customer experience is centered around feeling informed, enlightened, and part of a community of knowledge seekers.

examples of sage brands

want to know more?

I’m Katie – chief geek at Geek Boutique Design – a branding and web design studio based in London.

I work with ambitious small businesses and entrepreneurs in crafting bespoke, beautiful brands that elevate them in their marketplace.

It is an absolute joy working with clients, uncovering their hopes and dreams for their venture, and helping them create a truly unique presence that positions them perfectly to attract their ideal clients. 

Sound good? If you’d like to chat about the potential of your brand set up a discovery call to see if we’re a good fit!